True Dynamic Pricing
What is Dynamic Pricing?
Dynamic pricing is a daily optimized pricing update to your listing that takes a multitude of factors into account; length of stay, special events, holidays, day of the week, how far in advance the booking is, comparable homes in the neighborhood, and nearby hotels. There are many other data points that dynamic pricing reviews to adjust the daily rate to the correct level but these are the main ones.
Daily optimization: You will see the prices for your home adjust every day. Occasionally a price will move down as that date gets closer and remains open for booking. By lowering the prices in this situation it will appear more attractive for travelers and therefore give you a better chance to receive a reservation. (Don’t worry that it will go to low, we set a minimum price and the software will never go below that figure)
Is Dynamic Pricing useful?
Yes! But it is very helpful when a listing goes live for the first time. When a property has no guest stays, or reviews, the online platform can interpret that in a negative way for search ranking results. By using Dynamic Pricing we can ideally get a few renters in the property sooner to help get those search results up.
Base Rate: This is the rate which the software bases all of its pricing from, it can go both up and down from this rate depending on many factors.
Minimum Rate: This is the price that is set with both the owners, and Halcyon Home Hosting input, and the software will never drop below this figure ensuring you minimum nightly price is always met.
*Please note: Dynamic pricing is not available to all homes or plans. Halcyon Home Hosting will use best efforts to frequently adjust pricing to ensure your home has high occupancy and revenue rates*